The last 12 months has seen a huge increase in SMS marketing spend, both as an outbound channel and as a Direct Response mechanism for TV, Radio, and print advertising. Why? Well SMS, has a number of advantages over other marketing communication channels:
- SMS marketing is ideal for raising or maintaining brand awareness
- SMS is a much cheaper form of marketing compared to direct mail
- It’s highly measurable so you can see how well your campaign is performing and reporting is real time
- Customer data is captured, so you can make follow up calls and build a database
- The personal nature of mobile phones makes SMS Marketing a very powerful tool
- As most people have mobile phones with them at all times, its very useful for time sensitive messages
- People tend to read every text they get, unlike direct mail, email, or press advertising
What Next?
Every SMS marketing campaign is different. Some can be set up in as little as 24 hours, others are far more complex. We have a range of in-house tools and partner solutions to get you started asap. Please call us now on 0845 356 5758 or email sales@esendex.co.uk to discuss your detailed requirements.
Unsolicited SMS and Scams
Esendex in no way condones unsolicited SMS or similar scams and will suspend service to any customers using our service in this way. We will also, where appropriate, make our concerns known to the appropriate regulatory bodies and / or networks. Any end-users concerned that they have received any such messages should contact ICSTIS.